Monday, November 15, 2010

The Many Flavors of Conferencing

There are difference types of conferencing tools for your business: Audio, web and video conferencing. The main reason to use conferencing is communications, but today we are seeing conferencing used as a sales tool and for collaboration of a location diverse team.

Audio conferencing is a conversation bridge for two or more people to talk. Some bridges can handle up to 1000 callers. With many callers you have options to make it lecture mode only, so only one person is talking. Or it can be wide open when everyone can ask questions (and talk).

Web conferencing is a great way to collaborate, since most platforms allow you to share documents for all participants to see. Many web conferencing platforms even allow desktop sharing. In other words, you can demo something on your computer for all the participants to see and experience. Web conferencing platforms incorporate audio as well – either through a separate voice bridge or via a VoIP application that sends the audio portion of the meeting through the software or web browser. There are usually added features such as chat for questions from the audience.

The next level in conferencing is video. Vendors selling video mention that video conferencing can replace in-person meetings; reduce travel costs; and are a green alternative for energy conservation and carbon footprint reducing. Video requires suitable and reliable bandwidth – about 1MB up and down to carry 1 stream – in order to send and receive a quality experience.

The premium service is called Tele-presence, since participants are sitting in a conference room specially designed to offer a face-to-face experience that closely resembles an in-person meeting.

Overall, conferencing in all its flavors is an added way to communicate with customers, prospects, employees, partners and groups.

Visit www.iM1.com for more information.

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